DR. David

David is a member of the Dental Hygienists’ Association, and in his spare time enjoys sailing and eating out. He loves to travel and has a life-long love of horse-riding.
331 articles
Google Ads Search Certification

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad...

DR. David -
Google Ads Search Certification

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because...

DR. David -
Google Ads Search Certification

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword...

DR. David -
Google Ads Search Certification

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that...

DR. David -
Google Ads Search Certification

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of...

DR. David -
Google Ads Search Certification

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of...

DR. David -
Google Ads Search Certification

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

DR. David -
Google Ads Search Certification

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions...

DR. David -
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