Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

• It will bring Bernadette’s website better page rank.
• Ads from Bernadette’s campaign will appear in traditional media with related content.
• Her business will have a competitive presence with similar businesses during searches.
• Users will receive ads when physically near any of Bernadette’s storefronts.

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