Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

• Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
• Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
• Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
• Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

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