Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Auction-time bidding
• Depth of signals used and cross analysis
• Machine learning
• Time saved
• Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
• Alleviates the strain on marketing resources by automating more manual tasks (4)
• Integrates a large variety of signals and considers new ones to evaluate user intent (2)
• Algorithmically helps set the appropriate bid for each and every auction (3)

Get full Google Ads Search Certification Answers