A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

• The manager can serve on new, relevant queries.
• The manager won’t need to use keywords when on the broad-match setting.
• The manager can choose the exact searches to which their keywords will match.
• The manager won’t have to think of all of the related “saucepan” keywords.

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