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Latest Articles
Google Ads Search Certification
What’s a best practice when writing a headline for a Search Ad?
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Google Ads Search Certification
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their...
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A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative...
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A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the...
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