Google Ads Search Certification

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to...

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a...

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a...

He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his...

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer MatchTo reach people based on the likelihood of their marital status, education,...

Match each ad extension with the benefit it brings to a user’s ad experience.

1. Structured snippet extensions 2. Call extensions 3. Callout extensions 4. Sitelink extensions  Allowing mobile users to directly call a business (2)  Directing users to specific pages...

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