A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
• The campaign’s budget needs to increase by 25%.
• The campaign is performing better than 75% of the manager’s other Search campaigns.

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